• by David Goetzl  @dgoetzl, February 23, 2009

As Comcast integrates the sales operations of its Versus network and Golf Channel, the company has promoted Steve Margosian to oversee sales and marketing programs for the two. The executive is well-known for his tenure at Anheuser-Busch, where he served as a top negotiator in buying national TV time.

Margosian becomes senior vice president of marketing solutions and sports sales under the new Comcast Sports Sales unit, which covers the two channels. The executive had been vice president of marketing solutions, working for Versus, before the two networks combined their sales businesses last month.

At Versus, he worked to create branded entertainment opportunities for advertisers in relation to the network's NHL and Tour de France programming.

Of his new role, Comcast said: "Margosian will use the programming portfolio of [the networks] ... and each of the network's league partnerships, to develop marketing solutions to drive incremental advertising revenue."

At the Golf Channel, he will work with executives to find ways to link with sponsors of the PGA Tour and LPGA to build additional business.

Margosian continues to report to Tom Prigoda, senior vice president of marketing solutions and interactive media for all Comcast networks. He has been with Comcast since 2006, when he joined from Anheuser-Busch's in-house media group. Margosian had been at A-B for a decade and headed negotiations for the beer marketer's national TV placements.