• by Jack Loechner , Staff Writer @mp_research, April 1, 2009

The February 2009 comScore Video Metrix data shows that U.S. Internet users viewed 13.1 billion online videos during the month of February, representing a decline of 12% versus January due mainly to three fewer days in the month. Google sites comprised the largest share, accounting for 41% of online videos viewed and just under 100 million unique viewers.   

Google Sites continue to rank as the top U.S. video property, with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second, followed by Yahoo! Sites, Hulu and Microsoft Sites. Hulu climbed two positions in the ranking to #4, after experiencing a 33-percent jump in video views on the heels of its Super Bowl commercial at the outset of the month.

Top U.S. Online Video Properties by Videos Viewed February 2009 Total U.S. Home/Work/University Locations
Property	Videos Viewed (000)	Share (%) of Videos Viewed
Total Internet	13,072,164	100.0%
Google Sites	5,348,579	40.9
Fox Interactive Media	462,620	3.5
Yahoo! Sites	353,489	2.7
Hulu	332,504	2.5
Microsoft Sites	259,002	2.0
Viacom Digital	248,103	1.9
Turner Network	169,486	1.3
AOL LLC	117,119	0.9
Disney Online	116,104	0.9
CBS Interactive	111,762	0.9
Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.)

More than 145 million U.S. Internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69 percent of those who watched video. Fox Interactive ranked second, followed by Yahoo! Sites and Hulu. Of the top ten video properties, Hulu experienced the largest increase in unique viewers compared to January.

Top U.S. Online Video Properties by Unique Viewers (February 2009 Total U.S. - Home/Work/University Locations)
Property	Unique Viewers (000)	Average Videos per Viewer
Total Internet	145,177	90.0
Google Sites	99,395	53.8
Fox Interactive Media	53,794	8.6
Yahoo! Sites	41,679	8.5
Hulu	34,731	9.6
Microsoft Sites	28,490	9.1
CBS Interactive	24,574	4.5
AOL LLC	22,778	5.1
Viacom Digital	22,051	11.3
Turner Network	20,119	8.4
Disney Online	12,699	9.1
Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video)

Other notable findings from February 2009 include:

• 75.5% of the total U.S. Internet audience viewed online video
• The average online video viewer watched 312 minutes of video (more than 5 hours)
• 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer)
• 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer)
• The duration of the average online video was 3.5 minutes.

 For more information, please visit comScore here.