Interpublic Reveals Greenhaus Effect, Initiative To Nurture Start-Up Media, Technology Ventures

April 21, 2009

Interpublic's Mediabrands unit this morning unveiled Greenhaus, an initiative to work with start-up companies offering promising new approaches to media. The effort, which is being led by Mediabrands Chief Digital Officer Quentin George, and Universal McCann Senior Vice President-Global Lead, Social Media Brian Monahan, will consult with early stage new media and technology companies to ensure that they develop their products and services in a way that will benefit marketers. Mediabrands did not provide details or terms of the program, and did not say how long it has been incubated, but it said eight companies have already "successfully completed the course," including: Tubemogul, Justin.tv, Worldgolftour, 80/20 Publishing, 750 Industries,Widgetbox, Kosmix, and Danoo.

agency, digital, media buying, technology

1 comment about "Interpublic Reveals Greenhaus Effect, Initiative To Nurture Start-Up Media, Technology Ventures".

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Michael Lynn from ECD Consulting, April 22, 2009 at 8:38 a.m.
I read more about this in Wall St Journal and would only like to note that the last thing we need is/are the holding companies getting into situations like that that could represent a potential conflict of interest in their decision-making process re:media/vehicles for their clients.
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