Hoping to boost its upfront advertising efforts in the coming week, CBS is using its own airwaves -- as well as print campaigns in The New York Times and USA Today -- to send its message to potential advertisers.
The campaign with the theme "Only CBS!" started on Sunday with "Face the Nation with Bob Schieffer," "CBS News Sunday Morning" and "60 Minutes" touting the network's position as the only broadcaster to grow its audience in all key ratings categories this season.
So far this season, the network says it has increased its audience 12% in total viewers, 7% in adults 18-49 and 8% among adults 25-54.
In a release, Jo Ann Ross, president of advertising sales for CBS Television Network, said: "We want to communicate in the biggest way possible, that in a marketplace with challenges, CBS offers the largest audience, best shows, deepest schedule and most value for our client's discriminating advertising dollar."
CBS' on-air campaign will run this week across its news, entertainment and sports programming, as well as on CBS-owned radio stations, CBS Outernet out-of-home platforms, and CBS Interactive sites, including CNET.com, BNET.com and CBSSports.com.The network will reveal its fall schedule in a few weeks.