• May 29, 2009

Former Honda Motor America executive Richard Colliver has joined The Automotive Broadcasting Network, a private television network for dealerships under CBS.

The marketing channel is an in-dealership, private television network that shows family-friendly programming from CBS and a series of automotive-specific "shorts" such as Walk Arounds, Green Tips, and Tech Tips.

The content is specifically intended to entertain and educate customers, increase customer loyalty and customer satisfaction (CSI), and ultimately boost sales by cross-selling dealership visitors on available products and services.

ABN launched a year ago and now has dealerships in 33 states running its programs. Colliver most recently headed up both the Honda and Acura Automobile Divisions at American Honda Motor Co. He was a member of the American Honda board of directors and Honda North America board of directors, and was responsible for U.S. sales activities of the Honda and Acura Divisions as well as Acura Parts and Service field operations.--Karl Greenberg