According to Coupons.com, entertainment advanced to the No. 3 spot on the list of most popular online coupon categories printed in April. Advancing from No. 6 in March, the Entertainment category
includes products like magazines, games and DVDs.
Steven Boal, CEO of Coupons, Inc., says "Consumers are spending less on non-essentials during these tough economic times... many are
cocooning... to save money on in-home meals and entertainment... "
Cereal continued to top the list at the No. 1 position, and Baking Ingredients advanced to No. 2 from No. 3 in March.
Nutritional/Diet retained the No. 4 position. The ranking is based on the number of coupon prints by category on Coupons.com and sites across the Coupons.com publisher network.
Top Coupon Categories (April, 2009) |
Rank | Category |
1 | Ready-to-eat cereal |
2 | Baking ingredients |
3 | Entertainment |
4 | Nutritional & Diet |
5 | Bathroom tissue |
6 | Eye care |
7 | Soap & body wash |
8 | Feminine hygiene |
9 | Pizza |
10 | Juice |
Source: Coupons.com, May 2009 |
Driven largely by the economic slowdown, the use of digital coupons continued growing
nationwide. Shoppers printed $50 million in savings from the Coupons.com publisher network in April, an increase of 160%, from the same month last year.
More than 40 million people currently
print online coupons, up 20% from last year according to Simmons Market Research Bureau. In the same time period, the number of people that only print coupons from the Internet and never use newspaper
coupons has risen a dramatic 46% to six million.
According to Nielsen NetRatings, Coupons.com is the No. 1 site on the Internet for Coupons/Rewards, reaching more than 75 million consumers
through thousands of Web sites, including name brand sites and grocery and drug store sites.
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