What are some basic steps publishers take to go social? Lazerow says the first thing is get your social profiles in order--mainly that means your Facebook page and Twitter account. You should be doing
at least 10 Tweets a day, responding to user questions or input and using this interaction to build up your audience. He also pointed out that your social profiles will also come increasingly in
searches, especially with Facebook now allowing brands to get easy to remember URLs for Facebook Pages.
