CNN let people create their own t-shirts online customized with more offbeat CNN headlines like "World's Oldest Person Credits Bacon". The idea was to let people celeberate sharing a moment together,
according to CNN's Mitchell. Among the most popular t-shirt headlines were tied to Obama's electiong, e.g. "Obama lifts a hand raises a nation". The effort spawned Flickr groups which in turn led to
trade media and then the general media including New York magazines and other outlets. "We had a viral hit on our hands," said Mitchell. By allowing people to customize their own t-shirts, they wound
up wearing them and became 'walking billboards." Sounds a lot like old-fashioned advertising.
