Craig Engler, SVP, General Manager, SCI FI Digital, explained that you have to tackle negative comments or concerns head on. When the Sci Fi channel announced it would change its name to SyFy, it
provoked a backlash among fans who he says mistakenly perceived it as the network trying to disassociate itself from geeks. (Don't alienate your core audience). Engler recently went out on to sites
like Twitter and Facebook to explain the reason for the change--essentially to optimize for search since sci fi is a common term but no one else is using SyFy, so the latter will come up high in
search results. Now how about coming up with a strong Battlestar Galactica sequel?
