When mobile social network Cellufun wanted to launch content that would attract new users, it came up with a game
called “Made Off,†which just happens to be a homonym for a certain infamous financial swindler.
 “It’s kind of a parody of Bernie Madoff,†noted Cellufun CEO Neil Edwards, during OMMA
Social’s “Adding Mobile to Your Social Strategy†panel.
 Why Bernie Madoff? Edwards said it’s “all within the context of engaged activity,†which he noted is going to be different for various
mobile social media users.
 “It’s going to be a different thing that catches them to invite their friends,†he explained. “For us, we have to have lots of different
content.â€
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Madoff