Once again, Wal-Mart Stores is linking with
Soap Opera Digest for its "Shop Like a Soap Star" marketing program, scheduled to run in the magazine's Oct. 6 and Oct. 13 issues.
The
in-store promotions start Sept. 26 in five markets, including soap-star appearances and product demonstrators. Past participants have included Calgon, Quaker Instant Oatmeal, Lysol, Hamburger Helper,
Secret, and Huggies Pull-Ups.--Sarah Mahoney