La Quinta, Aaron's Partner For Cross-Marketing

LaQuinta InnSpecialty retailer Aaron's, Inc. and La Quinta parent company LQ Management LLC have teamed up to provide their customers exclusive discounts and offers.

Atlanta-based Aaron's, a lease-to-own retailer, is offering customers a discount at participating La Quinta hotels. The retailer will include a discount promo code in the 27 million advertising flyers it distributes monthly. Aaron's employees will receive special offers from La Quinta, as well.

Dallas-based LQ Management LLC, which operates La Quinta Inn and La Quinta Inn & Suites, will offer $50 Aaron's coupons to customers who currently receive email communications from the hotel company.

La Quinta became interested in an affinity marketing program with Aaron's after discovering that many Aaron's employees were choosing La Quinta for their travel accommodations. The two companies found that the demographics of Aaron's customers and La Quinta customers are very similar.



The time frame of the partnership is open-ended, says Mark Rudnick, Aaron's marketing vice president, adding that initial response to the program has been very positive.

"Since we entered the program in the middle of July, we have had much interest from employees and customers," Rudnick told Marketing Daily. "More than 400 La Quinta customers have visited the Aaron's website through the La Quinta email offer."

Promotion of the partnership is still being determined, he says, and could include signage at Aaron's stores and La Quinta properties. "Just think of the possibilities down the road with this continued partnership," Rudnick says. "There could be an Aaron's/ La Quinta race car or other exciting advertising to promote the partnership."

La Quinta has 730 properties in 47 states, Canada and Mexico. Aaron's has 1,613 stores in 48 states and Canada.

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