The Big Ten Network is tacking logos for a collection of new series debuting this football season on a bus that will tour eight states next month. The shows come under a "Four Pack" umbrella brand.
Big Ten Network's Dave Revsine, Gerry DiNardo and Howard Griffith will cover 3,000 miles in a customized, chartered bus. The promotional vehicle will travel to the 11 Big Ten
campuses in August, where the network will broadcast 90-minute specials revolving around a pre-season practice at each conference school.
The "Big Ten Football Tour" bus will plug "Breakdown,"
"Sites & Sounds," "Behind the Schemes" and "Big Ten Football and Beyond," each of which will air once a week throughout the season.
In addition to the on-the-field aspects, shows will also
include interviews with head coaches, coordinators and position coaches. The Big Ten Network also will produce a separate 30-minute football preview show for each Big Ten school.
The tour starts
Aug. 11 at Ohio State and ends Aug. 25 at Iowa, with viewers able to follow its path and win a sweepstakes for tickets on a Facebook page and Twitter feed.
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