Online
video company The FeedRoom and video analytics startup TubeMogul are partnering on a new service that automatically distributes videos to dozens of video-sharing sites and reports on viewership.
The move essentially combines TubeMogul's video distribution and analytics capabilities with The FeedRoom's enterprise video platform used by clients.
"The idea is to give big brands and
medium-sized businesses using The FeedRoom the ability to automatically distribute to video sites like YouTube and Metacafe with the check of a box and then pull back basic, cross-site stats via our
tracking," said David Burch, director of marketing at TubeMogul.
The new video distribution service promises to help users reach larger audiences with controlled messages, increase search engine
ranking and traffic, and measure the impact of video campaigns.
"Customers, such as Intel Corporation, are becoming increasingly skilled at shepherding traffic to their site through an array of
social media initiatives," said David Pearce, vice president of product at The FeedRoom. "Tools such as TubeMogul will make it easier for them to distribute, share and track videos originating from
corporate video archives."
The company says its on-demand video platform is compatible with third-party content management systems, social and mobile media distribution tools, and popular Web
analytics packages. Other FeedRoom clients include HP, Barnes & Noble, Boeing and MetLife.
TubeMogul powers viral video campaigns by distributing content among relevant videos and categories and
charging clients on a cost-per-view basis. It also tracks usage metrics including audience geography, referring sites (including search terms), and minutes viewed.