• by Staff Writers , September 15, 2009

HP teamed up with Dreamworks for an email campaign featuring characters from the Dreamworks film, Monsters vs. Aliens. Four different emails sent over a ten-day period promoted HP's "monster" sale by utilizing different characters from the film. Revenue for the Monster Sale campaign was 80% higher than an email campaign HP launched earlier that same quarter. In addition, click through rates were 37% higher than messages delivered during that same timeframe.

Yesmail: Matt Caldwell, Creative Director; Travis Rice, Creative Production; Sam Gibson, Web Production; Casey Diment, Production Manager. HP: Victor Chemtob, Email Marketing Manager.