• by OMMA Magazine Writers , September 15, 2009

The updated HP Digital Photography newsletter, designed to deliver value and promote products, hoped to optimize user participation. It was easy to navigate and loaded with helpful step-by-step tips on scanning and transferring digital photos, a boon for novices. The photogram made photography fun and interesting - and it offered cool, free projects, like downloading movie posters. While showcasing HP's product inventory, it also educates customers - a win-win. The new DP design was instrumental in getting the unique click rates up 83% from the previous quarters and re-engaging a key client segment.

Yesmail: Matt Caldwell, Creative Director. Hewlett-Packard: Mary Ann Antonelli, Consumer Marketing Program Manager.