• by OMMA Magazine Writers , September 15, 2009

Strong Harley graphics underscore the brand's independent, all-American legend, so does the copy: "We've Got a Guarantee Made of Iron." Responsys crafted an email campaign to build awareness of the Ride Free promo for current subscribers. It speaks succinctly and directly to their needs; plus, it encourages sales of new cycles at local dealers with a compelling trade-in offer that should speed sales. Open and click-through rates of the Free Ride campaign were nearly double the current retail benchmarks.

Responsys: Julian Scott, Creative Director; Lynn Baus, Art Director; Patrick Colalillo, Designer.