• by Staff Writers , September 15, 2009

Earth Day has a new twist - it's an incentive to get a computer discount. The goal was to promote greener PC choices, which supported a larger environmental message. Translation: Save money and save the planet, as evidenced by the Eco Geek testimonial. The free trial of Lenovo's Online Back Up program encouraged relationship-building and further product discovery. Thanks to a clear image - computer, price, discount - users got the message quickly without clutter or a hard sell. Open rates were 28% higher, click-through rates were 33% higher, and the email converted the highest number of orders in 1Q.

Responsys: Matt Pham, Art Director; Amanda Withers, Designer; Julian Scott, Creative Director.