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Pizza Hut-Pizza Hut, iPhone App

Pizza Hut
Pizza Hut, iPhone App
http://www.pizzahut.com/iphone
Finalist Mobile Marketing: Creative, Single Execution

The killer app for your appetite, Pizza Hut's foray onto the iPhone allows the initiated to order pizza, pasta and wings right from the palm of their hand. While the app uses GPS to track which Pizza Hut is closest, the real fun is in putting together an order. Users pinch to select a size, drag-and-drop toppings, and if you add too much, the pizza blows up, sending toppings across the screen. A real taste explosion that led to over 150k downloads in the first 30 days.

 

Pizza Hut
Bob Kraut – VP, Marketing Communications
Bernard Acoca - Senior Director Digital Marketing, Promotions & Gift Cards
Tressie Lieberman – Associate Manager, Digital Marketing
 
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Scott Lindsey – Group Creative Director
Ralph Pici – Account Director
Shelly Adamcik – Account Manager
Scott Clemmons – Technology Manager
Erich Lopez – Interactive Designer
Pamela Parker – Senior Writer
Vadim Dolt – Group Technology Director

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