Commentary

Point Reach-Microsoft "Bing™ for mobile"

Point Reach
Microsoft "Bing™ for mobile"
http://www.pointreach.com/bing/bing_entry.html
Finalist Mobile Marketing: Campaign

 

Microsofts' Bing for mobile campaign, launched in connection with the debut of its new search engine, cleverly allowed users to trial the product directly within the ad. Besides a searchable banner, the effort also featured a Bing search box in an expandable carousel unit for higher impact. The initial phase of the campaign focused on WAP home page takeovers of key information and news sites such as The New York Times, The Washington Post, CNN, and Digg, to reach tech-savvy influencers. Fully planned from inception to live date in just two weeks, the Bing for mobile exceeded all branding and direct response campaign goals.

 

Point Reach: Andrew Nevils. Microsoft: Wibe Wagenmans, Shelley McIntyre.

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