• by OMMA Magazine Writers , September 15, 2009

Everyone needs a little encouragement now and then, and MasterCard's Priceless Pep Talks let users push customized coaching vignettes from Peyton Manning to friends' phones via MMS videos. The system even used online technology to insert the recipient's name into the advice. The medium worked seamlessly with the message by relaying a personalized call from the coach. The mobile delivery closed the loop on the theme of a TV, print and digital campaign and resulted in 113,000 video downloads.

MRM Worldwide: Michael Jacobs EVP, Executive Creative Director; Craig Richards, VP, Director of Web Technology; Craig Bagno, EVP, Worldwide Account Director; Susan Berris, SVP, Account Director; Melissa Trought, Management Supervisor. MasterCard Worldwide: Amy Fuller, Group Executive, Worldwide Consumer Marketing & Sponsorships; Cheryl Guerin SVP, Group Head, Global Digital Strategy & Marketing; Sharon Maddaloni, VP, Business Leader, Global Digital Strategy & Marketing; Chris Jogis, SVP, Group Head, US Consumer Marketing; Antonella Alaimo, Business Leader, US Brand Development. McCann Erickson: Joyce King Thomas EVP, Chief Creative Officer;
Matthew O'Rourke SVP, Group Creative Director; Mat Bischer VP, Associate Creative Director; Jason Schmall VP, Associate Creative Director; Liz Grandillo SVP, Group Director Strategic Planner; Mark Strong EVP, Group Managing Director; Allison Foley Account Supervisor. GSD&M Idea City: Ellie Williams Media Director, LJ Kobe Interactive Associate Media Director, Jodie Dover Associate Media Director, Zach Small Interactive Media Supervisor.