• by OMMA Magazine Writers , September 15, 2009

Introducing ConnecTech as a service for digital device support, AT&T and Razorfish conceived a campaign that tapped into the consumer's frustration with setting up computers and entertainment centers. While simple, the series of ads had flawless execution and contextualized the service in an engaging, fun way by using puzzle games and slick animation.

Razorfish: Eric Livingston, Creative Director; Brian Morris, Associate Creative Director; Amy Ferranti, Senior Account Director; Valori McMillen, Account Supervisor; Britney Puryear, Senior Account Executive; Ryan Bond, Project Manager; Nick DeCarlo, Art Director; Chris Lennartz, Art Director; Justin Anderson, Senior Copywriter; Carlos Barillas, Senior Flash Designer; Danny Lee Sr., Flash Designer; Romke de Haan, Presentation Layer Developer; Tara Lynch, Designer; Dan Morales, Copywriter.