• by OMMA Magazine Writers , September 15, 2009

Leave it to Pixar and Walt Disney Studios to dream up (along with Deadline) an advertising campaign with plenty of character. In this case, that character is Wall-E, central star of a series of ads designed to tout the Pixar movie's move to Blu-ray and DVD. The campaign was comprised of several rich media components that culminated in a takeover of Amazon.com. Shoppers could play a widgetized game of three cups with the lovable robot or just sit back and watch an animation of Wall-E clumsily cracking the computer screen. It is an endearing animated treat that perfectly compliments the hit movie.

Deadline: Matthew Hockman, Producer; Eric Kahn, Creative Director. Walt Disney: Mia Fletcher, Sr. Campaign Manager.