Location3 Media
Starz Entertainment, Crash
http://www.searchenginemarketingstrategy.com/starz/
Finalist Search Marketing: SEM Campaign
Location3 Media's SEM campaign for Starz
Entertainment generated a 670% increase in searches from September through October for the TV series Crash. The campaign aimed to differentiate the television series from the feature film, and help
Starz understand the audience through ad placement targeting and social media. Location3 relied on Google sites, focusing on film and television, celebrity info, entertainment blogs and film critics.
Generating buzz, search and site campaigns drove approximately 25 million impressions and 85,000 clicks during the four-month run. Paid search generated 40% of subscription volume and 46.1% from
placement targeting.
Location3 Media: Thomas Gallagher, Director, E-Marketing & New Media; Erik Whaley, Director; Tarla Cummings, SEO/Social Media Manager.