• by OMMA Magazine Writers , September 15, 2009

HL2
Seattle's Best Coffee
http://experience.hl2.com/SEM
Finalist Search Marketing: SEM Campaign

HL2 had been tasked with creating and managing a paid search campaign for Seattle's Best Coffee in November 2008. The eight-month budget of $12,750 was meant to raise awareness through search and content campaigns, engagement, cafe beverages, franchise prospects, and special offers. Total visitors to the site increased 106 percent. SEM drove 10 percent of overall site traffic. Conversions doubled in four months. And the average click-through rate reached 1.37 percent. HL2 attributes the positive campaign performance to in-depth keyword research, competitive analysis, daily bid optimization, A/B testing, and weekly ad copy revisions.

HL2:     Lise Brende, Director, Marketing & Analytics; Maureen Devine, VP, Account Management; Rodney O’Byrne, Interactive Producer. Seattle’s Best Coffee: Valerie Hwang; Charlie Severn.