• by OMMA Magazine Writers , September 15, 2009

Weber Shandwick tapped into 1970s nostalgia by creating a Facebook app that let users upload their photo and have it automatically converted to a period look utilizing a library of far-out hair-do's, groovy threads and gnarly background settings. The retro campaign was designed to promote limited-time "Throwback" varieties of Pepsi and Mountain Dew made with natural sugar.

Weber Shandwick: Wally Sabria, Senior Vice President, Creative Director; Kim Hoang, Senior Art Director; Nikki Giles, Production Supervisor; Tiffany Olay, Graphic Designer; Mark Marcelo, Graphic Designer; Melissa Robinson, Senior Vice President; Stephanie Arnoldy, Group Manager; Tara Settembre, Account Supervisor; Danielle Dusky, Account Supervisor.