• by OMMA Magazine Writers , September 15, 2009

Tweets wrapped in glossy pink lipstick, Facebook updates slathered in fashion and bling-studded giggles - all delivered by the new, digital, Kanye sunglasses swaggering, blunt-cut-bang sporting Barbie. Her blond ambition got an upgrade as she delivered her new modern self through social media channels while staying loyal and true to the Barbie brand.  Her pals include @KimKardashian and helps promote partners like Yogaglo and Heidi Klum. Buzz generated 67 percent domestic U.S. awareness of Barbie's birthday. Fans from 178 countries engaged at least one touchpoint, and sales on the microsite were high.

Razorfish: Adam Connelly, Creative Director; Amanda Lewis, Assoc. Creative Director; Andrea Bozeman, Copywriter; Jeffrey Bond, Project Manager; Sandy Kuang, Account Supervisor; Jill Druschke, Account Director; Kristen Jacobs, Media Planner; Sean Kelley, Art Director; Lin Ong, Art Director; Juan Leguizamon, Interactive Designer; Mia Hu, Project Manager; Steven Lammers, Presentation Layer Developer; Nathan Burazer, Rich Media.