• by OMMA Magazine Writers , September 15, 2009

This innovative campaign asked people to solve simple tax-themed challenges by updating their status via Facebook, MySpace, or Twitter with their answer in 140 characters or less. The effort centered on an embeddable widget allowing users to grab and share the contest via social networks. By submitting clever responses, players gained the chance to win prizes, from cash rewards to trips to New York and L.A. The SuperStatus widget delivered over 6 million impressions during the tax-season campaign.

Dailey: Nick Collier , VP, Interactive Creative Director; Jason Simon, VP, Director of Interactive Services; Eric White, Associate Creative Director; Rebecca Arnal, VP, Management Supervisor; Alice Choi, Program Manager. Intuit: Seth Greenberg, Director, Online Advertising and Internet Media; Brian Hovis, Online Advertising Manager; Christine Morrison, Social Media Marketing Manager; Cheryl Hassoldt, Group Marketing Manager.