• by OMMA Magazine Writers , September 15, 2009

Condé Nast Digital's campaign "Set Your Table Tool" for Brides.com, sponsored by Bloomingdales elicits alluring message to shoppers, and is executed in an aesthetically pleasing way. The campaign, inspired by Bloomingdales' registry marketing campaign, "The New rules of registering," aims to counteract the decline of the tabletop registry business by banishing traditional rules of registering for wedding gifts. One decided way to peak the consumer's interest is mix-and-match registries. This interactive tool uses images of china, flatwear, and glasswear patterns, available exclusively at Bloomingdales. Throughout the experience the site prompts users to begin their registry at Bloomingdales.com. From this, Bloomingdales had 20 percent more bridal registries.

Condé Nast Digital: Michal Shapira, Executive Director Creative Services; Tamara Noble, Integrated Services Director; Aaron Reed, Designer; Anna Nguyen, Project Manager; Jinsun Ko, Integrated Services Manager.