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Organic, Inc.-Bank of America, "America's Cheer"

Organic, Inc.
Bank of America, “America’s Cheer”
http://www.undergroundaward.com/omma_2009/americascheer/
Finalist Sponsorship


Bank of America, a sponsor of the US Olympics since 1992, turned to Organic to help build awareness about its sponsorship in an immensely creative way. They built the site, America's Cheer, which allowed fans to shower their support onto the Olympic team via videos, photos, and text messages on YouTube, Flickr, and Facebook. This interactive experience proved to be successful because one could watch all of the "cheers" of all varieties on the site. The results of this were 5,300 cheers and 18 million cheer views, all before the games started. Though media exposure from NBC's Today show could have a lot to do with that.

 

Organic: Brian Hull, Creative Director; Conor Brady, Executive Creative Director; Elizabeth Stewart, Associate Creative Director; David Gifford, Exec. Director Engagement Management; Laura Buchannan, Manager Engagement Management; Patrick Dunphy, Sr. Interface Developer; Craig Goodwill, Video Director; Michael Convery, Creative Director; Marlies Gielissen, Sr. Content Contributor; Todd Fraser, Sr. Interface Engineer; Dan Neumann, Assoc. Contributor, Strategy; Theresa Bloise, Content Contributor; Allard Schipper, Dir. Engagement Management; Adam Turinas, EVP Client Engagement; Roberto Somellera, Manager Engagement Management; Elise Moyse, Sr. Content Contributor; Chris Page, Associate Creative Director; David Wilson, Art Director; Margo Lewis, Sr. Contributor, Engagement Management; Leah Salt, Engagement Manager; Karen Dahlstrom, Sr. Copywriter; Erich Boyer, Sr. Designer; Daniel Silva, Sr. Designer; James Kewageshig, Sr. Interface Developer; Stephan Tanguay, Sr. Contributor Integrated Media; Sebastian Monney, Assoc. Creative Director; James Crawford, Sr. Designer; Jeff Wong, Sr. Designer; Heather Dunphy, Studio Manager; Scott McFayden, Designer; Nigel Ader, Sr. Copywriter; Kayoung Lee, Associate Content Contributor; Matt Cribbs, Dir. Project Engineering; Mike Finn, Music Composer; Max Zabramny, Interface Engineering Mgr.; Bill McDermott, Interface Engineer; Peter Balogh, Dir. Engineering; Anna Nash, Sr. Contributor, Developer; Phillip Baruc, Sr. Contributor, Developer; Eugene Lubman, Sr. Contributor, Proj. Engineering; David Freedman, Sr. Server Engineer; Matt Ternoway, Designer; Patrick Dunphy, Sr. Interface Developer; Nadia Walji, Senior Project Manager; Michael Anderson, Sr. Contributor Developer 1. Bank of America: Craig Auerbach, Sponsorship Executive; Michael Bailey, SVP, Online Media; Lisa Friedrich, VP, Online Marketing; Elizabeth Gentry, Sr. Brand Specialist.

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