• by OMMA Magazine Writers , September 15, 2009

The Martin Agency lent its hand to The American Cancer Society to revamp its image and reach modern women ages 35-64. Partnering with Federated Media, they recruited influential female bloggers to tell their personal cancer-related stories. By doing this, 700 comments were generated on seven bloggers' sites. Heartfelt stories of survival and compassion were told, and in turn modernized the 100 year-old organization, while linking to The American Cancer Society's microsite, morebirthdays.com. This not only helped ACS's image, but also did good for others.

The Martin Agency: Mariam Dilawari, Associate Media Director; Meghan Riley, Interactive Media Supervisor; Kristen Barnhouse, Interactive Media Planner; Sonya Kim, Interactive Assistant Media Planner; Yooh-Yung Kim, Media Supervisor; Scott Peters, Associate Media Director; Alison Marino, Account Executive; Paula Pentogenis, Strategic Programs Manager; Pamela Parker, Author Services Manager; Jana Hartz, Ad Operations Manager.