• by OMMA Magazine Writers , September 15, 2009

It's hard to stand out in the flood of mediocre advergames in the auto category, but piloting a 500 horsepower Mercedes down an ice-covered luge track successfully breaks through the clutter with its sheer inventiveness. The game play is simple enough for anyone to drop in and become a contender in seconds. More than just silly (but we applaud it for that, too), the dissonance of a car on ice actually piques curiosity in ways a straightforward racer does not. With hundreds of thousands of unique game plays to its credit, the Mercedes-AMG Ice Luge Holiday Challenge takes first in a crowded field.

blacQube: Scott Preacher, Client Partner; Michael Dural, Engagement Lead; Wade Forst, Creative Director; Moritz Bosselmann, Interactive Creative Director; Ash Warren, Flash Development Lead.