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Time Inc. Lifestyle Digital - myrecipes.com/T-Mobile, "5 to Try"

by OMMA Magazine Writers , September 15, 2009

Time Inc. Lifestyle Digital
myrecipes.com/T-Mobile, “5 to Try”
http://www.myrecipes.com/recipes/video/0,28816,1893480,00.html
Finalist Video: Campaign

It's not easy competing in the recipes niche, one of the most crowded areas on the Web. But a regular video series can help lure visitors and attract advertisers. T-Mobile linked up with popular recipe site myrecipes.com to promote its "Five Favorites" campaign with "5 to Try" Web videos on easy recipes. It's a clever way to use a popular Web category as a springboard for a cell phone campaign. Time Inc. Lifestyle Digital did not disclose results, but said the success has helped it win new ad deals.

Time Inc. Lifestyle Digital: Jason Burnett, Executive Editor, myrecipes.com; Leigh Sloss-Corra, Studio Director, TILD; Laura Rush, Sales Manager; TILD.

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2 comments about "Time Inc. Lifestyle Digital - myrecipes.com/T-Mobile, "5 to Try"".

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Alma Cryer from freelance, March 26, 2012 at 10:21 p.m.
This website is similar to gourmandia, with hundreds of dish recipes and videos to make cooking easier.
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yvette moniz from CTLI, June 13, 2012 at 8:31 a.m.

I agree with you ms. alma cryer.. I'm an active visitor of gourmandia and I have learned a lot on that site..lots of easy and yummylicious recipes to choose from..