• by OMMA Magazine Writers , September 15, 2009

Mediavest and Digital Broadcasting Group turned to A-list musical talent to help enhance the brand messaging goals of client Diet Coke. Their collaboration, "Style Series," featured prominent branding for Diet Coke and included live performances from the likes of Robin Thicke and Natasha Bedingfield. The performances were deployed online, via mobile phones and on digital billboards in high traffic locations such as New York's Times Square. According to the agency, Style Series was the first instance in Web history where live content was streamed online through branded banner ads. The live performances and back stage interviews were also repackaged as weekly webisodes distributed across the Web. The campaign delivered over 300 million impressions and over 30 million video views.

DBG: Rick Kleczkowski, Chief Operating Officer; Joseph Gomes, Chief Creative Officer; and Gregg Backer Executive Producer.; Executive Producer. Coca-Cola: Erica Rosengart, Senior Vice President, Group Client Director; Devinn Kraut Tafaro, Vice President, Connections Associate Director; Jessica Gagliardi, Connections Manager;  Katy Carlin, Activation Associate Director Digital; John Ohara, Digital Manager; Anjili Agarwal, Digital Associate; Stephanie Eaddy, Coca-Cola North America, Senior Media & Interactive Manager; Bill Kelly, Coca-Cola North America, Senior Vice President Coca-Cola Trademark Brands. IMC2: Chad Shockley, Account Manager; Malinda McFarlande, Strategy Director; Michael Piekarski.