• by OMMA Magazine Writers , September 15, 2009

Charged with creating banner units to hype the DVD release of The Mummy III, the box- office and critical bomb, Ignited decided to promote the one aspect of the movie that was positively received, the non-stop action. Their team edited together the most visually stunning action scenes the movie had to offer and created a roadblock that commanded the viewers' attention. The unit performed 17% better than the average roadblock, all the more impressive considering the movie's theatrical premiere garnered such a terrible reception.

Ignited: Gabrielle Weinman, Creative Director; Jean Yap, Senior Flash Designer; Brenda Castelo Radtke, Interactive Producer. NBC Universal HE: Mike Wokosin, Vice President Digital Marketing.