• by OMMA Magazine Writers , September 15, 2009

IP Pixel created an expandable banner for Mattel's Dark Knight toy line that showed a little boy living all the aspects of the Batman experience with the various toys offered. An engaging unfolding mechanism catches the eye while the banner is expanding, which is then held by the commercials for the toys that show in rapid fire succession, painting a picture of the full Batman experience available through Mattel. Interaction rate was 49%, with a CTR of 2.5% and an average time spent of nearly two minutes.

IP Pixel: Jennifer Schreiber, Strategy Director; Mark Neigh, Account Manager; John Cockrell, Senior Copywriter; Jason Smith, Senior Flash Developer; Elena Robinson, Director of Production.