Commentary

Brickfish - David's Bridal, "One Love" Contest

Brickfish
David's Bridal, “One Love” Contest
http://www.brickfish.com/fashion/DavidsBridalOneLove?tab=overview
Finalist Viral Campaign

The "One Love" Contest invited women to tell the story of how they met their "one true love," share pictures and choose six items, including dress and ring, from David's online selection, which served as prizes. The contest generated 1,800 entries, 91% of them being shared on over 8,000 URL's across the social Web, resulting in over 1.7 million engagements and 112% increase in social networking traffic on David's Bridal web site.

 

Brickfish: Nichole Goodyear, CEO/president/co-founder; Jamie Dicken, EVP of Sales; Misty Phillips, Director of Client Services. Lippe Taylor: Lauren Suero, Group Manager; Parris Bowe, Vice President.
 

Next story loading loading..