Commentary
Mammoth Advertising - Samuel Goldwyn Films, "The Soul Storage Company" for Cold Souls
- by OMMA Magazine Writers , September 15, 2009
Samuel Goldwyn Films, “The Soul Storage Company” for Cold Souls
http://thesoulstoragecompany.com/
Finalist Viral Campaign
The web site for Soul Storage Company - which is responsible for extracting Paul Giamatti's soul in the film Cold Souls - looks like a real company's site. Users can tour the facilities, view other souls and customer testimonials, and can even decide to store their own soul, which, based on a personality profile, will look different than any other. Users can then post their souls to their Facebook page, but be careful: it could be stolen.
Mammoth Advertising: Robert Nuell, Partner; Thomas Cunha, Senior VP; Dalyn Ward, Account Supervisor; Neil Marks, VP Marketing; Goldwyn Matthew Kahn, Art Director.
