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2ergo - Adobe, "MAX Texting Challenge"

2ergo
Adobe, "MAX Texting Challenge"
http://media.2ergo.com/downloads/2ergoAdobeMAXTextingChallenge.pdf
Finalist Mobile Marketing: SMS Campaign


To engage attendees at Adobe's live San Francisco event (as if the surroundings weren't enough - it took place at acclaimed museums -the California Academy of Sciences and the De Young), 2ergo put together a SMS-based trivia competition. Using their mobile phones, guests answered queries about the exhibits, the conference and other Adobe-related trivia for a chance to win Adobe products. A startling success, Adobe was able to engage its valued users: Of the 3,000 event attendees, more than 30 percent participated, answering over 2,300 questions.

 

2ergo: Colette Yankoupe, Senior Manager, Business Development; Brian Wilcox, Project Manager. Branduin Creative: Todd Benzies, Director of Business Development; Molly McDaneld, Vice President, Production and Creative.

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