• by OMMA Magazine Writers , September 15, 2009

Sometimes the best way to be remembered is to cause an elaborate scene. That's exactly what Sani Professional (formally Nice-Pak Commercial) did during the National Restaurant's Tradeshow in Chicago. The characters, Eli Coli, Lizz Teria, Ryan O'Virus, Ann Fluenza and Sally Monella were costumed, disgruntled germs that walked the show with protest signs and handouts against Sani Professional's products, since they kill germs. The buzz was generated there, and continued through microsite, Germsunite.com, and the germs' personal profiles on sites like Facebook, and Twitter (where it's ranked in the top 10 percent).

Pavone: Paul Murray, Touchpoints Director; Beau Faulkner, Promotions Strategist and Manager; Robinson Smith, Design Director; Ian Hutchison, Account Supervisor.