• by OMMA Magazine Writers , September 15, 2009

Software AG teamed up with the popular "For Dummies" book publishers, John Wiley, Inc to create easy-to-read guides on Business Process Management (BPM) and Service Oriented Architecture (SOA) for non-technical business managers. The campaign proved to be extremely successful, as more than 30,000 copies of the book were downloaded on the company's website, and 45,000 were bought via hardcopy at lead generation events, which featured an online quiz. The campaign went international, translating the books into French, German, Japanese, and Spanish, and was also featured on Web TV channel TV4IT.

Software AG: Kevin Iaquinto, SVP Corporate Marketing;  Kiran Garimella, VP, Office of the CTO; Michael Lees, Senior Director, Product Marketing; Bruce Williams, SVP & GM BPM; Miko Matsumura, VP, Deputy CTO; Bjoern Brauel, VP Business Architecture; Jignesh Shah, VP Product Management & Product Marketing; Nancy Beckman, VP Marketing Communications; Annette Rebellato, Creative Services Manager; Bryan Quinn, Director Marketing Operations; Claas Wallrodt, Marketing Manager. John Wiley, Inc: Karen Hattan, Business Development.