Sapient Interactive/Prudential AdvertisingPrudential/Annuities Trade, “Highest Daily Company”http://www.sapientprojects.com/sapient_pdfs/Trade/
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Finalist Business-to-Business
Prudential's campaign, "Highest Daily Company" increased
awareness of their innovative annuities service by 11 percent and generated over 800 leads, which resulted in new or existing variable annuity contracts. How? They tailored a media plan for their
demographic based on their online behaviors, consisting of banners, e-mail and search advertising, plus a standalone video. They also implemented a strategy that showed how their annuity packages fit
into their clients' lives, such as "Emotion Quotient," "Profiles" and "Prove it," all which explained to the visitor what they could do for them,
specifically.
Sapient Interactive: Yaslyn Daniels, Steve Daraio, Stephanie Herndon, Account Manager; Kosta Stratigos, Flash Developer; Donald Chesnut, Creative
Director; Jun Lee, Art Director; Isaac Lee, Designer. Prudential: David Liemer. Creative Director; Christopher Davey, Matthew Weinstein, Associate Creative Directors.