• by OMMA Magazine Writers , September 15, 2009

To promote its new flights to LAX, JetBlue came up with a solution perfect for paparazzi-obsessed Angelinos, and invited bloggers and social media stars to plug the route for them. Among the best results is a "how to" video, starring Delphine, a Ford  model, explaining how to stay fabulous on the long flight, from her artfully draped pashmina, carefully spritzed skin, and even some etiquette pointers. (Don't hog the armrest when flying with models.) The how-to videos generated 163,000 views and tweets went out to 600,000 avid travelers. The result? Buzz, right where it was needed.To promote its new flights to LAX, JetBlue came up with a solution perfect for paparazzi-obsessed Angelinos, and invited bloggers and social media stars to plug the route for them. Among the best results is a "how to" video, starring Delphine, a Ford  model, explaining how to stay fabulous on the long flight, from her artfully draped pashmina, carefully spritzed skin, and even some etiquette pointers. (Don't hog the armrest when flying with models.) The how-to videos generated 163,000 views and tweets went out to 600,000 avid travelers. The result? Buzz, right where it was needed.

MediaCom: Michael Levy, Group Account Director; Rachael Veiga, Media Supervisor; David Manning, Digital Director.