• by OMMA Magazine Writers , September 15, 2009

National CineMedia
Sprint, “r8 it”
ftp.ncm.com/r8it/
user: client, pass: cli3nt
Finalist Technology

Maybe "r8 it" should consider changing their name to "bombardment." By uniting online, in-lobby, on-screen and mobile, r8 it's aim to deliver advertisers access to moviegoers before (online), during (when you get your ticket at the box office) and after (text in the name of the viewed film and get sent a click-through to a WAP site with advertising) is a welcomed assault for movie buffs. Better yet, the system syndicates results automatically, for maximum tracking.

National CineMedia: Ken Venturi, Chief Creative Officer; Christiana Mavromatis, Creative Director; Mike Eaton, SVP Marketing; Billy Jones, Integrated Marketing Manager.