• by OMMA Magazine Writers , September 15, 2009

It never hurts to involve Pepé Le Pew. The loveable cartoon character steals the show in this online effort for AT&T's Samsung Propel. How important is it for lovers to remain connected via text? Monsieur Le Pew lets you know as you hit different keys on the keyboard and he responds with seduction. Print ads, TV spots, banner ads, a microsite and a Twitter feed, all based on Valentine's Day, encouraged viewers to learn more about the exclusive, quick-messaging device. Banner click-through was .25%, thrice the industry benchmark, as 13% of total ATT.com traffic came from the Pepé site. Ooh-la-la!

Atmosphere BBDO: Vance Overbey, Executive Director of Consumer Advertising; Brett Barash, Account Director; Lynn Firth, Account Supervisor; Anne Hwang, Senior Account Executive; Arturo Aranda, Senior Creative Director; Melissa Haworth, Associate Creative Director; Marthinus Strydom, Associate Creative Director; Kim Mok, Senior copywriter; Brad Mislow, Senior Copywriter; Carrie Sampson, Senior Producer. AT&T: Kelly Hackett, Director of Online Advertising; Miquel Smith, Senior Manager, Online Advertising; Will Townsend, Group Account Director.