Commentary

The Weather Channel - Jose Cuervo Tequila, "Countdown to July 4th With Jose Cuervo"

The Weather Channel
Jose Cuervo Tequila, “Countdown to July 4th With Jose Cuervo”
http://showcase.weather.com/cma/weather_and_Jose_Cuervo.ppt

Finalist Food & Beverage

The campaign featured a beautiful use of space on Weather.com, which partnered with Jose Cuervo to create a Countdown to July 4th section that was hypertargeted locally. Keying into the site's visitor's focus on local, the original content included "25 summer sippers for 25 cities," which brought up the weather forecast as well as 25 drink recipes to enhance relevance. The campaign resulted in a significantly high click-through rate for Jose Cuervo and received media mentions as well.

 

The Weather Channel: Penny Veneziano, Account Manager; Randi Stipes, Advertising Solutions Manager; Tim Liotta, Managing Editor, New Broadband Programming; Beau Hall, Creative Services Manager; Donnie Smith, Creative Services Architect; Indy Iniguez Tracy, Creative Services Developer.

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