The Weather Channel
Jose Cuervo Tequila, “Countdown to July 4th With Jose Cuervo”
http://showcase.weather.com/cma/weather_and_Jose_Cuervo.ppt
Finalist Food & Beverage
The campaign featured a beautiful
use of space on Weather.com, which partnered with Jose Cuervo to create a Countdown to July 4th section that was hypertargeted locally. Keying into the site's visitor's focus on local, the
original content included "25 summer sippers for 25 cities," which brought up the weather forecast as well as 25 drink recipes to enhance relevance. The campaign resulted in a significantly
high click-through rate for Jose Cuervo and received media mentions as well.
The Weather Channel: Penny Veneziano, Account Manager; Randi Stipes, Advertising
Solutions Manager; Tim Liotta, Managing Editor, New Broadband Programming; Beau Hall, Creative Services Manager; Donnie Smith, Creative Services Architect; Indy Iniguez Tracy, Creative Services
Developer.