• by OMMA Magazine Writers , September 15, 2009

Visa linked its "Go" branding message to content on several IAC properties, including Citysearch, Match.com and Evite. On Citysearch, for instance, Visa sponsored the "Things to Do Nearby" section of the page, helping consumers "Go" further when they're out. On Evite, the company sponsored the "Fast Track Party Planner," with a quiz that helped party hosts find the right invite, get ideas and buy supplies. And on Match.com, Visa sponsored a 72-hour free trial, that integrated the Visa tagline and logo on registration, sign-in and error pages. The company also sponsored a "Date Location Gadget" that integrated Citysearch listings to help daters find the perfect meet-up spot.

IAC Advertising Solutions:  Michael Calleia, Creative Director; Laurie Satler, Custom Solutions Manager; Alberto Langton, Art Director; Shirin Fleischman, Account Manager; Dominick Insana, Strategic Account Manager; Andrea Nielson, Sales Development Director; Aimee Warner, Client Services Project Manager, Evite; Dana Fox, Senior Manager Product, Match.com; Asa Adler, Director ProfilePro, Match.com; Glenn Highcove, Manager Advertising Planning and Strategy, Ciytsearch. OMD: Juston Doran, Assistant Strategist, Digital. AKQA: Emily Mabley, Account Executive; Julian Smith, Project Manager; Natalie Gengaro, Strategist.