• by OMMA Magazine Writers , September 15, 2009

TurboTax developed custom opportunities with a broad range of vendors such as AOL, Digg, Google, Weather.com, MySpace and Yahoo, with customized creative. For AOL, TurboTax sponsored a tax navigation bar on the AOL Homepage that led to a TurboTax sponsored section. On Weather.com, a rich media execution featured "maximum refund forecast," leading to a specially designed landing page. Promotions on Yahoo included a rich-media "TurboTron" featuring interactive video, customer reviews, live tax Q&A and a contest. The promotion led to a broader audience reach, an 80% increase in site traffic and a 32% increase in online sales.

Initiative: Danel Ho, Paulina Tomsia, Martin Moore. Daily & Associates: Rebecca Arnal, Alice Choi, Eric White. Inuit: Seth Greenberg, Brian Hovis.