• by OMMA Magazine Writers , September 15, 2009

Nationwide developed the insurance industry's first iPhone App, as a proof-point to support its "I Am On Your Side," brand campaign. The application supported the company's brand promise by making life easier after an accident, through which customers could call a tow truck or their agent, and offers a direct line to the company when they need assistance (though 20% of calls generated by the application were for a quote, proving it was a business driver as well.) The application was so popular, Apple featured it in the "Featured Apps" section of its online store and Nationwide launched a 30-second television commercial featuring the application in its national brand campaign.

Rosetta: Eric Cantini, Managing Partner; Dan O’Neill, Account Director; Jacob Glenn, Project Manager; Radu Iancu, Mobile Development Director; Dean Skinner, Creative Director; Chris Jungjohann, Designer; Chad Milburn, UI Developer; Brandon Bilfield, UI Developer; Ken Siegl, Information Architect; Jesse Corn, Application Deployment. Nationwide: Sue McManus, Assistant Vice President, Internet Marketing; Kathy Shear, Mobile Marketing Strategist; Jeff Cain, Technical Architect; Mark Donohue, Mobile Marketing Manager.