• by OMMA Magazine Writers , September 15, 2009

Wunderman Team Detroit enlisted Firstborn to create a site for consumers who, unlike many others in its category, can border on zealots. The site, which is said to be like the Mustang ("exceptional design and tough attitude" and built in a modular way, ensuring content can be continually added) gives them plenty to poke around with. However, it's also a useful shopping tool. The site features a 360 section, a navigation system that allows for the user to view full-screen video, and a customizer unlike any of the many others (yes, everybody has one, but not like this one).

Wunderman Team Detroit: Stuart O'Neil, Sue Driscoll, Creative Director; James Robinson, Jennifer Powers, Associate Creative Directors; Suzanne Driscoll, Creative Director/Copywriter; Bill Peters, Amy Daneke, Program Manager; Melissa Behring, Account Executive; Damon Davis, Vice President Quality Assurance; Jennifer TooleWu, Strategist; Lendell Brown, Analytics; Maureen Honore, Information Architect; Joe Karle, Group Account Director; Chad Datillio, Tech Lead. Firstborn: JoonYong Park, Art Director; Dan LaCivita, Executive Director; Francis Turmel, Director of Interactive Development; Mathieu Badimon, Lead Flash Developer; Daniel Enstrom, Flash Developer; Ryan Jafari, Software Engineer; Wes Adams, Executive Producer; Chris Grey, Jackie Brito, Designer: Ralph Jenson, Benn Mendelsohn, Felix Hill, Producers; Andrew Jerez, JR Schmidt, Joey Byun, 3-D Artists.